CI 2.0 Onboarding Plan

Send a company-wide announcement from your CEO or executive team announcing Circle In

Hearing directly from your CEO, HR Director or senior leader of an organisation about the amazing new benefits available to parents and caregivers builds credibility, shows value and allows employees to learn the heart of our partnership.

The message might look like:

Sending a personal invite to all employees
Filming a short welcome video
Posting on internal comms channels (Slack, Teams etc.)
Announcement on emails and newsletters

Engage with change makers, managers and business leaders within your organization

Engaging with your key change makers in your organisation helps share the load and empowers them to be your number one promoter of the platform. Give them a sneak preview, show them the value and allow them to champion the partnership throughout the organisation.

Some change makers you could engage include:

People Leaders / Managers / Executives
HR / Renumeration Team
Parents and Caregivers (All Stages)
D&I and ERG Leads

Circle In's "Ask Me Anything" Launch Week Campaign

We're giving your employees direct access to our team of international experts. One week prior to your launch, we'll ask your team to vote on what caregiving topics are top of mind, and share what questions they'd ask our experts if given the opportunity:

Circle In will launch an email campaign to our user database, asking them to vote for a topic and share a question. We'll direct them to a Circle In hosted landing page to vote.
We'll tally the results, then will work with our team of experts to record the AMA (ask me anything).
During launch week, we'll share the video on the winning topic, and make it accessible inside the Circle In platform.

You could also...

Take a leaf from Bega’s book, by updating your corporate desktop wallpaper. Bega takes advantage of key days and events of significance such as school holidays, to share an inspiring message or quote directing their employees to register to their Circle In Platform. If you're keen to give it a try, you can use this sample creative.
Champion your EVP by promoting the Circle In benefit on social media. Customers like MYOB, Sportsbet and Maddocks have shared a post on LinkedIn to demonstrate their support for their working caregivers. We've put together a sample tile and copy you could use in the 'Relaunch assets' section below.
One of our customers recently held a week-long competition hosted by their Families ERG. Using their internal comms channels, the ERG encouraged participants to submit their favorite Circle In article and share why it resonated with them. Gaining over 1,000 views of the post and multiple shares, the top two submissions were awarded prizes.
As part of their launch Elysium mailed out postcards to all their employees across the UK promoting the Circle In platform, including a short message from their senior leaders and a QR code that directs users to sign up on the spot. Check out our postcard template below.
Hosting their own in-house podcast show Maddocks invited Circle In co-founder Kate Pollard onto their latest episode, where they explored topics including Kate’s career to date, how Circle In came about, dads going on leave and how Maddocks’ parents and caregivers can get the most out of the platform.
During a customer call, Coca-Cola Europacific Partners shared the steps they are taking to integrate Circle In into their existing operations – watch the video here.